I have always loved to customise anything I have purchased. I remember my school bag from high school which I spray painted smiley faces onto, I never became a graffiti artist, murals and the like, but a natural at making a stencil. There is a satisfaction from personalising something and I hope that feeling has carried across into my clothing label.
Not sure if it is an appropriate example but can you describe doing different things with your hair “customisation” well I think you can. What’s the craziest thing you have done with your hair?